Crunchs Management Essay Example | Topics and Well Written Essays - 750 words

Crunchs Management - Essay Example However, in spite of this the Crunch management should ensure that their name is not affected by the expansion. Already people had gained so much confidence in the services that Crunch offered thus changing the brand name may cost the company some of its customers. Levine asserts that he knows exactly what needs to be done to promote the brand but all he needs is assistance. Crunch has insightful leaders who are very dedicated and all that they required was to draw a well strategic plan of all the activities they will engage in before they acquire SportsLife. Crunch’s Los Angeles position had really favored its operations and above all this positioning and expansion had been funded by a donor. At this position they were able to collect a substantial amount of revenue. Generally, the overall revenue for Crunch combined with other external collections, was enough for reinvestment. Crunch’s top management had so far proven to be very innovative for instance, the coming up with the idea of fitness clubs as tenants of real estate was great (Harvard Business School 5). They always came up with new ideas which upon exploiting proved to be very profitable for the company. The experience that the company already had on the expansion as it had started as a small business venture, would aid it to pursue the SportsLife acquisition. However, a lot needs to be put in place before doing this considering that if they acquired SportsLife, they would increase their size by 60%. This implies that what they were going to acquire was more than what they had in place already. Crunch should strive to expand its operations at this critical moment when they enjoyed a good brand name. The move to acquire SportsLife was perfect as the company would increase its club mass on a very pleasing market Harvard Business School (6). An expansion strategic plan needed to be put in place on how the activities would be executed. Firstly, flagship facilities were needed be put in place in every market in order for the company to acquire a greater coverage. Furthermore, intensive advertising activities should be pursued to inform their potential customers of the changes they had undertaken. Though expenditures would rise, they were going to be got from many clubs as well as a larger membership base. Although the acquisition was worthwhile, it would take Crunch quite some time to merge it completely into its brand. Fortunately, looking at the performance of the company it is confident that if they acquire the new facilities they will be able to generate more revenue than what the clubs currently generated. The clubs generated about $17 million revenue annually which meant they were not doing badly (Harvard Business School 8). At the time SportsLife clubs had approximately 70,000 members who had a relatively renewal rate as compared to Crunch. From such a scenario, it implies that by giving this clubs the Crunch reputation, the renewal rates are likely to go up boos ting the revenue base. In addition, the clubs’ current condition was not comparable to the Crunch clubs, thus it meant upon upgrading the clubs, they will attract more membership. Crunch should view the differences that exist between SportsLife’s clubs and its own as a stepping stone to differentiation and diversification. Since Crunch had exploited all the opportunities at their disposal successfully, they needed to explore new ideas and personalize them. Harvard Business School (9) explains that two of the SportsLife clubs were strategically positioned to Crunch’s advantage. What Crunch needed to do was to concentrate all their efforts into

FINANCIAL SERVICES MARKETING Essay Example | Topics and Well Written Essays - 1750 words

FINANCIAL SERVICES MARKETING - Essay Example The financial service business is more about building a fruitful and beneficial relationship for both the parties. The key to this successful relationship is customer satisfaction, trust and commitment. The customer should be satisfied with the services they are getting from the financial institution they are engaged with and they must have an idea that this is the best which they can get and may not be considering switching to competitors at any point in time. This service industry is Business to Business (B2B) or Business to Customer (B2C) by nature. It requires internal marketing of its values and the ideology about customer satisfaction which needs to be delivered. The staff must be competent enough to understand and satisfy the needs of the customers. It should define the staff clearly that their role is not only to deal with the customers face to face but also to support and assist the customers with the interface. This requires relationship management which is concerned direct ly to cater customers and be interactive with them regarding ongoing purchases and future benefits available about making certain transaction. The financial market is complicated and risky both, so the new entrants must be communicated about the volatility of the market. DIFFERENTIATION To create value of the product for the customer the marketer must first understand the nature of the financial service themselves. They must always seek for opportunities to create differentiation of the product. These opportunities can be sought by understanding the culture and norms of the individuals. Usually all that a marketer can do is to make a value proposition and then the customer will derive value in use from the offerings....Studying about the functionality of various markets can improve that skill of adaptability. This course of Financial Services Marketing has highlighted many areas and challenges which a business of such nature has to face. Learning about these challenges has helped me in assessing all the businesses and their functionality. CREATIVITY AND INNOVATION Today’s job market has become very competitive. Employees have to undergo through several challenges on every walk of their career. Only those individuals who think outside the box become successful. It was creativity and innovation which made Steve Jobs and Bill gates successful. Wait for the right opportunity and avail it when it comes with the right attitude. Following the above mentioned attitude ensures success. Always be prepared for challenges because only those people who get through these challenges accomplish their goal. ENHANCED ANALYTICAL SKILLS Studying Financial Service Marketing has enhanced my analytical skills to great extent. I am positive that this will help increase my chances of future employability. Thorough learning provided me with the opportunity to analyze a large volume of data. This course has prepared me about how to apply various marketing models to analyze or speculate a business. Now, I can deal with problems more effectively and hope to handle problems before they become a major problem.

Political Realism Essay Example for Free

Political Realism Essay According to realists, the conduct of international leaders differs very little from the conduct of a leader of a criminal organization. Realists’ underlying assumption, i. e. that the international system is in the condition of perpetual anarchy, is close to how crime bosses perceive the neverending competition between different gangs, clans or â€Å"crime families†, like the one Tony Soprano heads. Just like in relations between competing crews or between criminals and the government, no progress towards lasting peace is possible in international relations. International relations are by definition conflictual, unlike domestic matters of a state, since there is no supreme authority over sovereign subject which would possess monopoly on force similar to the one a state has on its territory. Conflicts in international relations, according to realists, are always resolved by the use of force. Here the analogy of Tony Soprano is particularly applicable, since he has killed at least eight people. Similarly, power in international relations, according to realists, is associated with military superiority and ability to defeat enemies. Crime families pursue their own interests using resources they command, but they are well aware of resources and capabilities of their competitors. The same way states in international relations make calculations of their power and interests vs. power and interests of their rivals. Therefore, intelligence information (everything that can be used against competitors) is equally valuable in international relations and criminal activity. Peace and stability is only possible when a durable balance of power exists that reflects actual standing of great powers on the international arena. The same happens in the criminal world. Although gangs and crime families have no moral obligations towards each other, they can sometimes cooperate against a common enemy (states on their part form international alliances). Balance of power among criminal organizations is of a paramount importance for peace and quiet in a city or neighborhood. As Sullivan (2000) informs, criminal groups sustain â€Å"spatial or economic spheres of influence – ‘turf’ or ‘markets’† (p. 86). The states act the same way when they perceive certain regions of the world as their spheres of influence. For the U. S. , the Middle East is a region of strategic importance, as its enduring military presence there clearly indicates. Similarly, Russia â€Å"is treating the former Soviet republics as a priority†¦in an effort both to obtain lucrative assets and to enhance its political influence† (Trenin 2006, p. 91). Realists also believe that there is a difference between private and political morality: for the public and private spheres, there should be different codes of ethical conduct, and some actions inacceptable in private morality terms can be indispensable in politics. This argument can be perhaps extended further to state that different ethical codes are applied to domestic matters and international relations: some actions that would be deemed inacceptable by domestic publics are carried out in or against foreign states, sometimes with the approval of the population at home. Here, an interesting example is the involvement of Henry Kissinger in the uprooting of Allende’s democratic regime in Chile. While it would be a plausible to assume Kissinger believed that democracy served the interests of American people (since he hasn’t made attempts to subvert the public order), he has been reported to comment on the Chilean election of socialist Alllende in the following way: â€Å"The issues are much too important for the Chilean voters to be left to decide for themselves† (cited in Zarembka 2006, p. ix). He has in fact denied that Chileans had a right to elect their own leaders, while Americans could teach other countries about right and wrong. In everyday life, this would be referred to as hypocrisy; however, according to political realists, this is how politics is made on the daily basis. In a similar fashion, many crime bosses are good at maintaining two distinct sets of values, one to be applied to intra-organizational matters and another one for the rest of the world. Inside their â€Å"crime family†, gangsters exhibit such qualities as loyalty, honesty, and nobility. All criminal organizations have a code of conduct that is strictly enforced, although such codes have little to do with morality and ethics in the conventional sense. That is why to the outside world, they appear as cruel, self-interested beasts. Similarly, political leaders have to maintain two sets of values: in their private affairs, they have to be an example of integrity and righteousness, as the scandal with Bill Clinton and Monica Lewinsky shows. Also, they have to be good to their electorates and even political rivals. However, in international relations, they are expected to defend vital interests of their country with determination and firmness. The Road to War This section will look into strange and unusual circumstances and events that lead to wars. The extent to which types of government and domestic publics have an impact on war proneness of states will be discussed. At a first glance, the recent U. S. attack of Iraq is an example of a war between a democracy and undemocratic country, so it is not particularly applicable for testing the democratic peace theory. In fact, the official reason for going to Iraq, as Scowcroft (2002) reports, was regime change: Saddam Hussein oppressed his own people and posed a threat to international security. It was exactly the undemocratic nature of Iraq that made it a tangible threat to the U. S. ; it was deemed that its democratization would automatically provide for peace. Saddam was portrayed as a leader that was impossible to deter by diplomatic means, sanctions, or the threat of force, therefore the invasion was deemed the only viable option for preventing Iraq from acquiring and deploying WMD (Mearsheimer Walt 2003). However, even before the actual deployment, there were forces in the foreign policy establishment calling for a more careful balancing of various U. S. interests at home and abroad. The war on Iraq, as Scowcroft (2002) then argued, would divert U. S. resources from other important pursuits such as the war on terror or resolution of Israeli-Palestinian conflict. As the difficulties in Iraq have powerfully brought home, realism for the U. S. nowadays does not mean the use of force but rather refraining from it. The Bush doctrine implied going to war and falling out with allies for the sake of furthering American ideals (Rose 2005), on the aforementioned assumption that democratization is a necessary prerequisite for peace. This neoconservative line is sometimes referred to as â€Å"democratic transformationalism†, which is essentially liberal interventionism (Goldberg 2005). In his second term, however, Bush has been increasingly more inclined towards realism and looking out for actual American interests. To that end, he mended relations with Europe and returned to negotiating with rogue states (Rose 2005). This is in line with the need to balance one’s power and interests against those of other great powers. Such a change in orientation once again suggests that changes in leadership have a significant bearing on the war-proneness of a democratic state, a conclusion Elman (1997) has reached after analyzing the 1982 war between Israel and Lebanon. While no change of leadership has taken place in the U. S. , a change in President’s orientation and some reshuffle in the foreign policy establishment were responsible for the shift. While people like Henry Kissinger are vilified as amoral hypocrites, moralism in foreign policy has never led to anything good for the U. S. : Harry Truman was responsible for the Korean War, John F. Kennedy and Lyndon Johnson have initiated the Vietnam War, and Bill Clinton has presided over the Balkan conflict and a deterioration of relations with China. However, right- or left-wing moralists have almost always been succeeded by realists and foreign policy pragmatists who helped to clear the mess (Rose 2005). This mirrors the discussion by Postel (2004) of how democracy-spreading ambitions of George W. Bush worry American realists (together with libertarians and traditionalists). Realism’s main assumption is the primacy of state sovereignty, therefore an interference into the affairs of another state is only justified if an existential threat exists to one’s own country. Before that point is reached, â€Å"the internal organization of another country is [not] any of our business† (Goldberg 2005, para. 25). A far more important reason to worry about the spread of â€Å"democratic transformationalism† is the human and economic cost of it. As Johnson (2000) clearly shows, the U. S. is an overextended empire struggling to sustain its military commitments abroad, and â€Å"the people of the United States are neither militaristic enough nor rich enough to engage in the perpetual police actions, wars, and bailouts their government’s hegemonic policies will require† (p. 221). This argument suggests that populations at home ultimately have some say over foreign policy or at least over the economic cots of overseas military exercises. This point will be explored in greater detail further in this section. The supporters of â€Å"democratic transformationalism† think that the threat posed by Saddam at the turn of the century was the natural consequence of the limited nature of the U. S. intervention during the first Gulf War. Then the U. S. , in accordance with the U. N. mandate, focused on removal of Iraq from Kuwait and not the removal of Saddam from Iraq. Neoconservatives called it â€Å"an unfinished job†: the focus on stability instead of democratization has lead to the current mess, in their opinion (Goldberg 2005). Some commentators believe that the sole reason why the U. S. did not go to Iraq then was the â€Å"Vietnam syndrome† (Ferguson 2004). While historical evidence is mixed wit regard to the democratic peace theory (and therefore the feasibility of â€Å"democratic transformationalism†), it is too early to dismiss it as trivial. This theory might as well be applicable in the 21st century, even if it has failed for most of the 19th and 20th centuries, for two major reasons. First of all, with the advent of new technologies, the level of interconnectedness between peoples of the world has increased dramatically. Citizens of democratic states enjoy unrestricted access to the Internet and the ability to travel to other democratic countries, usually without a visa. Therefore, public opinion in a democratic country is unlikely to support a military action against another democratic country, since there are personal ties between citizens of both, or the consumption of cultural products from another country (e. g. French cinema or Danish design) has created an emotional attachment to a foreign land. The EU can be held up as a prime example. The European continent has been at war for most of its existence. However, nowadays no one can imagine a war between two EU members. Perhaps it was not the participation in common decision-making institutions (which are still weak and contested) but the strength of people-to-people contacts (encouraged by student mobility programs, the rise of an international professional class, cross-border marriages, and even the proposed mobility program for military staff) that has delivered the change. A valid objection to this reasoning would be that professionalization of armies has diminished the level of control publics have over armed forces. As Johnson (2000) explains, for most of the 20th century, national armies were formed by universal conscription, by volunteers, or by a combination of both. It was of paramount importance to sustain patriotic spirit among troops and persuade them by means of propaganda that an enemy poses an existential threat to their nation. If states failed to maintain a firmness of purpose among soldiers, insubordination, desertion and sabotage render an army effectively non-battleworthy. However, professional soldiers perceive their mission merely as a special kind of employment. Although states still initiate massive campaigns to convince their publics of necessity of a war, like it was in the case of Iraq, professional soldiers would be ready to battle any enemy their state commanded them to. Moreover, a state can hire private security providers to wage wars for them. Although there was no case when a war was waged by using such providers only, the involvement of private military companies (PMC) and private security companies (PSC) in Iraq has received a lot of attention (Singer 2004). Thus, a government can still wage a war against another country in opposition to domestic public opinion by relying on a professional armies or private security provides.

Morpheus Preview Edition :: essays research papers

Morpheus Preview Edition (421) Now....more than music: * Search for all types of media - almost anything you can imagine - music, photos, reference files, reports, documents, home movies, videos and more * Communicate via chat rooms and message boards * Share your favorite files (please ... authorized material only, as stated in our Policy Section) * Purchase MP3 audio gear and more * Find the latest news on digital media in "What's New" The Morpheus(tm) Peer-to-Peer Application: faster, better, smarter * Faster searches * Pure peer-to-peer network * Always Open connections to the Network * More simultaneous users for better search results * Self-organizing - any outages at MusicCity will have no effect on the rest of the Network * Fully encrypted to protect privacy, transmissions and unauthorized intrusions * SmartStream(tm) automatically resumes broken content streams by finding another source for the same content and monitoring the network until the requested content stream becomes available * FastStream(tm) increases the download speed of large files through the simultaneous transfer of content from multiple sources * Digital Rights Management - the Morpheus application allows content providers to deploy any legitimate third-party digital rights management technology to protect the copyrights of their digital content distributed through the MusicCity network. What is Morpheus? * A full-featured peer-to-peer file sharing application that allows users to search for all types of digital media. * A direct distribution tool that allows content developers unfettered access to consumers and customers. * A powerful search engine where you can search on metadata such as media type, category, performer, product name and more. Search results are grouped together so the same file will only be displayed once. * Embedded Microsoft media player functionality for audio and video playback.

Reliance Fresh Essay

Reliance Retail a convenient store format, is governed by the Mukesh ambani and is the most important part of Reliance Industries retail Business. It also comprises more than 2000 reliance stores(October 2014) all over the country. The outlet sells foods, groceries, apparel s and footwear. A distinctive Reliance Fresh outlet is around 3000 to 4000 sq. feet and accommodates catchment area of one to three Kilometers. Reliance retail is spread over 155 cities. History of Reliance Retail The Reliance Retail had to face various difficulties before the launch of Reliance fresh, because of the various circumstances prevailing in Orissa, West Bengal and UP, along with the news focusing on the dearth of vegetables and fruits stocks. The retail business of Reliance then minimized its exposure in vegetable and fruit business, as a result established Reliance fresh positioning a pure super market play focusing on various categories like IT, consumer durables, home, FMCG and food. The retail company of Reliance may not supply the vegetables and fruits in a few states, the Reliance Fresh decided to not to race with local wholesalers partly because of the incapability to maintain a healthy supply chain. The first ever a Reliance Fresh store was established in Hyderabad, wherein the company, mainly focused on the fresh produced vegetables and fruits at comparatively low price. Subsidiaries and Divisions: 1.Reliance Fresh: Retail outlets of fruits, vegetables &groceries. 2.Reliance Digital: Consumer electronics retail stores. 3.Reliance jewels: Jewellery 4.Reliance Timeout: Stores of books, music, movies 5.Reliance Market: Wholesale cash n carry Objectives:- To provide high quality products for the customers. To reduce spoilage through its supply chain & logistic networks. To enrich  customer’s shopping experience through customized offer & ‘value for money’ merchandise. To foster relationship with partners. To increase agribusiness in india and timely payments to farmers. To reduce gap between customer and manufacturer.

Injustice In Frankenstein Essay - 1438 Words

Mary Shelley’s literary masterpiece, Frankenstein, relates the story of Victor Frankenstein and his unnatural creation, told in three distinct narratives that eventually lead to Frankenstein’s disastrous end. One narrative in particular, that of Frankenstein’s creation, highlights the creature’s conversion into a true monster rather than an almost human being as a result of a terrible injustice upon him. The access to his narrative allows for a deeper understanding of the creature’s very nature and the impact the injustices in his life have on him. The creature that Frankenstein creates is not a monster by nature; rather, the misfortunes that befall upon him and the injustice that he feels cause him to become a heartless monster on a†¦show more content†¦Through his observations, the monster learns about human emotion: â€Å"The gentle manners and beauty of the cottagers greatly endeared them to me: when they were unhappy, I felt depressed ; when they rejoiced, I sympathised in their joys† (87). As the cottagers teach an Arabian who is living with them English, the monster participates in the lessons from afar, relaying that â€Å"My days were spent in close attention, that I might more speedily master the language; and I may boast that I improved more rapidly than the Arabian, who understood very little and conversed in broken accents, whilst I comprehended and could imitate almost every word that was spoken† (92). With this, Shelley characterizes the monster as a sympathizing being and a fast-learning creature. He learns of â€Å"the difference of sexes; and the birth and growth of children...how the mind of the youth expanded and gained knowledge; of brother, sister, and all the various relationships which bind one human being to another in mutual bonds,† (94) and he even â€Å"obtain[s] a cursory knowledge of history† (92). This relates to the monster’s understanding of justice be cause his knowledge is limited to what he learns and teaches himself as he slowly develops a higher level of thinking. After seeing the affection the members of the family that he spies on have for each other, he feels entitled to the same emotions from humans and wants to beShow MoreRelatedHow Freytag s Pyramid Is A Very Helpful And Effect Tool For A Student Reading Frankenstein943 Words   |  4 PagesFreytag’s pyramid is a very helpful and effect tool for a student reading Frankenstein. It allows students to fully understand what is happening in different parts of the story. It enables students to recognize patterns in the plot and analyze them. This essay will go over why and how Freytag’s pyramid helps students to better further their knowledge on key events that take place in Frankenstein. This essay will allow students to explore how Freytag’s pyramid separates the story into five or sixRead MoreCompare and contrast the Frankenstein novel and Coleridges rime of the ancient mariner in terms of narrative voice, theme and literary techniques1558 Words   |  7 PagesThe profound influence of Coleridges The Rime of the Ancyent Marinere is reflected in Shellys Frankenstein in terms of narrative structure, themes and literary techniques. This essay will compare and contrast the Frankenstein extract and the poem, The Rime of the Ancyent Marinere in three aspects, namely the narrating voice, the themes and the literary techniques used. In the Frankenstein passage, Victors creation, the creature, is the narrator. Here, a framed narrative is presentedRead More The Theme of Loneliness in Mary Shelleys Frankenstein Essay1299 Words   |  6 Pages   Ã‚   Mary Shelleys Frankenstein examines two phenomena of human nature, scientific curiosity and loneliness; the latter will serve as the focus of this essay. The very manner in which Frankenstein begins, that of the correspondence of an unattached explorer who longs for a companion on his voyage, with no one to write to but his sister, establishes the theme of loneliness immediately. Frankensteins creation is a complex character whose true motives cannot be determined easily. Although oneRead More Passivity and Impotence in Mary Shelleys Frankenstein1569 Words   |  7 Pagesand Impotence in Frankenstein   Ã‚  Ã‚   There are many ways to interpret a literary text, especially one as laden with ethical questions and literary allegory as Mary Shelleys Frankenstein. 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This conflict leaves man with many questions including questions concerning immortality and life in general. In the novel Frankenstein, Mary Shelley writes about the revolving conflicts between the two characters, Victor Frankenstein and his monster. Victor and his monster’s motives are parallel throughout the novel. Both characters begin searching for an identity, Victor for fame through science and the monster trying to findRead MoreSimilarities Between Mary Shelley And Mary Wollstonecraft1785 Words   |  8 Pagesworld (17). It is quiet surprising that Mary Shelley, daughter of a renowned feminist Mary Wollstonecraft would write her novel from the perspective of three men with very small attention to the female character (Davis, 1992). In the course of this essay, I would talk about the similarities between Mary Shelley and her mother Mary Wollstonecraft and differences that existed between them in their roles as far as women rights were concerned. According to Greenblatt, Mary Wollstonecraft, was the second

Finance As The Science And Art Of Managing Money - 1518 Words

Cherix Leung BUS202 Anna Kwong Reflective Paper Chapter 1 – Introduction to Finance In the book Managerial Finance, it defines finance as the science and art of managing money. Whether we are dealing with finance on the personal or business perspective, the general ideas behind them are inseparable, equally serious and important. Individuals make plenty of decisions, short-term and long-term plans based on their monthly income and expenses, which it is going to directly affect how they are going to manage their savings and investment. People who have not been educated in finance tend to have a misunderstanding about the duties of an accountant and a financial manager. An Accountant spends most of their time collecting, inspecting and entering financial data and records in order to accurately prepare the four key financial statements for the organization, which is the balance sheet, income statement, statement of retained earnings, and statement of cash flows. On the other hand, a financial manager’s duties are to est ablish a financial and budgeting plan for the company, raise and invest money to ensure the organization operate smoothly, safely and successfully. Financial managers are the decision maker for the financial aspect of a firm. One of the very first yet significant decision firm’s owner has to deal with is the legal form of organization. Sole proprietorships, partnerships as well as corporation are the three most common legal forms of business organization. EachShow MoreRelatedThe Budget And The Mission Of The School975 Words   |  4 Pagesthe department heads head request what they need for their teachers to help meet the needs of all the students. In this way the budget should balance out between all of the different departments. The finance director said with zero based budgeting; the funding is more likely to be equitable. 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Social External Technical Internal HumanRead MoreMarketing And Service That Meets Market Demand And Satisfaction1363 Words   |  6 Pagesand sustainable business. â€Å"Couleurs du Monde† will provide exceptional service that leaves a lasting impression with our main clientele. We will provide an unswerving atmosphere of food, beverage, entertainment and product quality, while managing all internal finances and cash flow to ensure an increase in profit growth. To ensure that â€Å"Couleurs du Monde† experience rising growth in investment, there will be firm control of all cost without any exemption. Target Market â€Å"Couleurs du Monde† seeks to capture